This Crazy Ad Replaced Every Black Dot in an Entire Magazine With a Colored Dot

Elaborate media stunt promotes … better cell service?

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Print advertising isn’t dead. In fact, it’s more insidious than ever!

In a rather bonkers stunt, Irish telecom eir replaced all the black dots in the Oct. 6 issue of Daily Mail Magazine with colored dots. And it was every dot—every period, every dot in a colon and semi-colon; every dot above a letter i or j (technically known as tittles—you learn something new every day).

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The insanely detailed, magazine-wide stunt was explained with a full-page ad that ran in the back of the magazine.

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