This CBD-Infused Soda Is Offering to Buy $200 Worth of Therapy for Some Customers

Recognizing that June is off to an emotionally rattling beginning as U.S. police clash with protesters nationwide, a startup called Bimble, which makes sparkling CBD-infused drinks, is offering to cover up to $200 in therapy costs for some of its customers.

“During a year with a pandemic, the worst unemployment numbers in a century and riots in the streets of every major city, it would seem that only one month dedicated to mental health awareness wasn’t enough,” said Ari Halper, founder of Sauce Idea Lab, the consultancy behind the project.