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CANNES, France—A powerful initiative to help step the tide of violence against women in South Africa has emerged as the Grand Prix winner in the Radio & Audio category at the Cannes Lions.
Created by Ogilvy Cape Town and produced by Audio Militia, the work is a take on the country’s national anthem, where lyrics were changed halfway through to make a point about violence against women. Violence against women spikes during and after soccer games, with alcohol cited as the main accelerant—which exactly why it’s important that this campaign is sponsored by the country’s most popular beer.
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