This Bloody Clever Dracula Ad Gets Creepier as the Sun Goes Down

BBC Creative turns stakes into a monstrous silhouette

a billboard ad for BBC
A billboard impaled with stakes slowly reveals its hidden image. BBC Creative

Dracula, the gothic masterpiece from Bram Stoker, is the century-old gift that keeps on giving—not only to fans and content producers, but also to marketers looking for a juicy project to sink their teeth into.

@TLStanleyLA T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.