Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
One of Australia’s biggest parties of the year is the Sydney Gay and Lesbian Mardi Gras. With a huge parade held on the city’s Oxford Street, the two-week event is considered one of the biggest celebrations in the world, attracting more than 300,000 people.
However, according to a YouGov study, 84 percent of LGBTQ community members believe that there are parts of Australia where it is unsafe to be themselves.
To help spread the spirit of the festival and draw attention to the brand’s commitment to inclusion, Australian bank ANZ and agency TBWA\Melbourne changed seven (of the 123) Oxford Street signs around the country into representations of LGBTQ culture.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in