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Michael Jordan never saw a Chicago Bull quite like this one.
In a project that seems destined to delight designers everywhere, Nike commissioned Polish artist Filip Pagowski to reimagine the logos of every NBA team. His hand-drawn takes add a sense of spontaneity to brand identities that are in many cases so well-established as to feel staid.
The Oklahoma City Thunder’s revised logo, for example, is quite literally exploding with energy.
Pagowski has a long history of working in the world of high fashion and creating designs for Asian brands like Chinese sportswear giant Li Ning.
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