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Turkish soap operas are a cultural powerhouse … and not just in Turkey. In 10 years, the industry has evolved from gripping local interest to hitting $350 million in exports, and will likely hit the 1 billion mark by 2023.
And while adaptations for Western markets are in the works, it’s likely actual Western viewers haven’t seen a Turkish drama in the flesh. Part of that has to do with culture, but another aspect is time: They are historically, unbelievably long, sometimes taking whole seasons to get from a meet-cute to a first kiss.
Thankfully,
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