This Ad Captures the One Thing Every Millennial's Dad Does

Other than tell terrible jokes

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The relationship between parents and children is different not only in every country but also in every household. That said, some things seem to unite parents around the world, even when it’s not totally clear why.

For a perfect case in point, check out this new ad from Norwegian telco Ice and Oslo-based agency Nord DDB:

The spot centers on a daughter in her 20s exploring Martinique, taking in all the sights and being mildly selective about which adventures she shares with her dad.

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