The thin lines of eating-disorder suicides

A hard-hitting campaign for The Looking Glass Foundation, created pro bono by DDB Canada, seeks to raise awareness of the real danger of eating disorders. Check out three commercials here, here, and here. The tagline, “Not every suicide note looks like a suicide note,” is further reflected in the non-traditional element, as everyday items like a broken toothbrush, a spool of thread, and a brush full of hair were left around Vancouver as unlikely suicide notes with unnerving stories attached.