Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
The team at boutique production house Sandwich were Slack’s first ad stars, grudgingly trying out the startup service in 2014 and reporting on their experience.
The resulting, relatable ads tallied 5 million views on YouTube, helping introduce the now-mainstream collaborative platform, and the clips have continued to draw traffic ever since.
Today, Slack launched a sequel of sorts, with Los Angeles-based Sandwich starring in another ad—this time filmed from the team’s homes under quarantine. Sandwich’s staff pitched the job themselves this time, working without a brief and producing a short film remotely from seven different locations.
The spot is a meta piece of creative that shows how dependent the company has become on Slack, especially when it comes to running their business under lockdown.
“It’s
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in