Ad of the Day

These McDonald's Egg McMuffin Videos Might Be the Most Satisfying Ads Ever Made

How TBWA\Paris turned breakfast into art

3-D animator Matthieu Braccini worked with TBWA\Paris to create mesmerizing animations about the Egg McMuffin. Matthieu Braccini
Headshot of David Griner
By David Griner

August 27, 2019

When McDonald’s all-day breakfast menu launched in France, the brand could have focused all its marketing efforts on convenience or craving or any number of other traditional approaches.

Headshot of David Griner

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

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