These McDonald’s Egg McMuffin Videos Might Be the Most Satisfying Ads Ever Made

How TBWA\Paris turned breakfast into art

3-D animator Matthieu Braccini worked with TBWA\Paris to create mesmerizing animations about the Egg McMuffin. Matthieu Braccini

When McDonald’s all-day breakfast menu launched in France, the brand could have focused all its marketing efforts on convenience or craving or any number of other traditional approaches.

@griner David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."