These Dog Food Ads Are All About How Great Your Dog’s Poop Will Be

Meet Poopsie, the happy poop coil

RPA’s “The Proof Is in the Poop” campaign for Halo dog food adds Poopsie the poop coil to America’s stable of anthropomorphic poop characters, right alongside Mr. Hankie and Nutty the Friendly Dump.
What a time to be alive.
In the two spots they’ve made so far, Halo explains that Poopsie comes from dogs and cats who eat food without filler and “meat meal,” and thereby dispense cuter, borderline angelic waste. The two-minute spot explaining how Poopsie is generated goes into surprisingly candid detail about what meat meal is. Apparently it’s a powder made from factory remnants (often chicken and fish) that pets have trouble digesting due to its high ash content.

As informative as those videos were, I still have questions.
First, when is John Kricfalusi going to take credit for inventing this whole concept? Second, how did they not invent whatever the poop version of a Cavity Creep would be to represent their competitors? Maybe they used up all their TV-friendly poop synonyms writing these two spots.
Anyway, Halo’s campaign is really fun, and landing Lil’ BUB and Manny the Frenchie as brand ambassadors means more Internet-inspired cuteness ahead. And if anyone from Halo or RPA is reading this, please also sign that raccoon that rides a tricycle. Please, as a personal favor to me. I will give you money out of my wallet.
See the out-of-home work below.

Client: Halo
Agency: RPA
EVP / Chief Creative Officer: Joe Baratelli
VP, Group Creative Director, Copywriter: Adam Lowrey
VP, Group Creative Director, Art Director: Nathan Crow
Sr. Art Director: Melissa Neborsky
Sr. Copywriter: Ari Alius
Art Director: Lauren Geschke
Copywriter: Eric Aldama
SVP, Chief Production Officer: Gary Paticoff
VP, Executive Producer: Carolyn Casey
Producer: Namrata Abhyankar
Associate Director, Business Affairs: KK Davis
SVP, Group Account Director: Eric Davis
Account Director: Jana Wentz
Account Executive: Christina Winsor
Associate Director, Strategic Planning: Jen O’Sullivan
Strategic Planner: Ravi Jayanath
Production Company, Editorial VFX/Finishing: Transistor Studios
Director/Creative Director: Jamie Rockaway
Executive Producer: Damon Meena
Head of Production: Amanda Schultz
Art Director: Lyejm Kallas-Lewis
Producer: Ted FitzGerald
Music/Mix: Shindig
Creative Director: Scott Glenn
Executive Producer: Debbi Landon
Head of Production: Caroline O’Sullivan
Sound Designer: Dan Hart
Composer: Josh Loucka

Join the foremost brand marketers, such as Marc Pritchard, Brad Hiranaga, Kory Marchisotto and more, for Brandweek Masters Live on Sept. 14-17. Secure your pass and learn from the brand masters. David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.