These 'Bite Size Horror' Films, From Mars Candy Brands, Are the Best Halloween Ads in Years

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

UPDATE: We spoke to more of the writers and directors of these films here. Original story below.

Viewers watching various Fox networks over the past week have been visited by some strange and chilling advertising just in time for Halloween. For this, they can thank Fox and Mars candy brands, which teamed up to get up-and-coming horror directors to make disturbing short films—which have been running in their entirety during commercial breaks.

Four “Bite Size Horror” films (they are all two minutes long) have rolled out so far. The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in