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CANNES, France–How do you make a splash at Cannes and land a major agency gig when you can’t cough up money or spare the time to actually attend the festival?
Oscar Gierup and Kristina Samsonova, two students about to graduate from Miami Ad School, came up with an idea to reach agency leaders where they’re likely to be spending a good chunk of their time over the next week–on their smartphones and on Facebook.
The duo created a series of sponsored Facebook ads in a move they hope will help get their portfolios in front of some of the industry’s biggest names.
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