There Is Crying in Baseball, and Kleenex Has You Covered

MLB tissues great for Yankee fans in particular

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Just in time for Derek Jeter's broken ankle and the bitter tears of Yankee fans everywhere, Kleenex is offering customizable oval tissue boxes with postseason baseball themes. As a lifelong Bombers booster, my eyes haven't been dry since Captain Clutch became Captain Crutch. I think I'll order a few dozen Yankee pinstriped ovals emblazoned with a 3-D image of Jeter in flowing robes. (Yes, I've Photoshopped such an image. All real fans have!) The promotion benefits the Boys & Girls Clubs of America.

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