The Year’s 15 Best Commercials, as Picked by the Cannes Lions Film Jury

See the Grand Prix, plus all the gold winners

Wieden + Kennedy's infectious "Da Da Ding" spot for Nike India won gold, to rousing applause in the Palais.
Headshot of Tim Nudd

McCann’s Fearless Girl statue for State Street Global Advisors was the darling of the 2017 Cannes Lions festival, winning four Grand Prix. But the Film Lions were still the emotional center of Saturday’s big award show at the Palais.

“We’re looking for bravery, on the client side and the agency side,” Film jury president Pete Favat, North American chief creative officer at Deutsch, told Adweek before judging began. “I always look for the strength of the strategic idea. How did it move that brand forward? Those are the two things.”

Below, see where the Film jury netted out with the Grand Prix and its list of golds.

Grand Prix winner

Channel 4 – We’re the Superhumans
Agency: 4Creative London
Production Company: Blink Productions London


Gold Lion winners

Heineken – Jackie
Agency: Publicis Italy, Milan
Production Company: Anorak Berlin / Independent London / MPC Creative London / The Playroom Post London / Grand Central Sound Studios London


Old Spice – 5 Year Plan
Agency: Wieden + Kennedy, Portland
Production Company: MJZ Los Angeles / Exile Santa Monica / The Mill Los Angeles / Walker Portland / Lime Studios Santa Monica


Nike Delhi – Da Da Ding
Agency: Wieden + Kennedy, Delhi
Production Company: Division Paris


Nike – What Are Girls Made Of?
Agency: Wieden + Kennedy Amsterdam
Production Company: Riff Raff London / MPC Creative London / Wave Recording Studios Amsterdam / MassiveMusic Amsterdam


Nike – Unlimited Courage/Unlimited Youth/Unlimited Will (campaign)
Agency: Wieden + Kennedy, Portland
Production Company: Prettybird Culver City / Rock Paper Scissors Los Angeles / The Mill Los Angeles / Barking Owl Los Angeles / Lime Studios Santa Monica
See the other spots from the campaign here and here.


The New York Times – The Truth Is Hard To Find: Hicks/Denton (campaign)
Agency: Droga5, New York
Production Company: Chromista Los Angeles / Bonch Los Angeles
See another spot from the campaign here.


Burns & Smiles – Halloween – TV
Agency: TBWA\Paris
Production Company: TBWA\Else Boulogne-Billancourt / TBWA\Paris


Verena International Co., Ltd. – Capture
Agency: McCann Worldgroup, Bangkok


Sandy Hook Promise – Evan
Agency: BBDO New York
Production Company: Smuggler New York


Donate Life – The World’s Biggest Asshole
Agency: The Martin Agency, Richmond
Production Company: Furlined Los Angeles / Cut + Run Santa Monica / The Mill Los Angeles / Lime Studios Santa Monica / Duotone Audio Group New York


Alliance Française De Singapour – Hollywood Rejects French Films
Agency: Ogilvy & Mather Singapore
Production Company: Joinery L.A.


Santander Bank – Beyond Money
Agency: MRM//McCann Spain, Madrid
Production Company: Oxigeno Barcelona


Mondelez – Cadbury Pre-Joy
Agency: Ogilvy & Mather Johannesburg
Production Company: Bomb Films Johannesburg

Don't miss the Brandweek Sports Marketing Summit and Upfronts, a live virtual experience Nov. 16-19. Gain insights from leading sports figures on how they navigated a year of upsets and transformation and what's in store for the coming year. Register. 

@nudd Tim Nudd is a former creative editor of Adweek.