Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.
Well, color us excited about this news.
In order to meet increasing demands by consumers and manufacturers for vibrant colors, Pantone has released 203 new hues that are curated for polyester but built to “stand out” on other fabrics as well. The hues range from “timeless neutrals” to “eye-popping neons” and are intended for textiles across a variety of markets.
“As new markets highlighting engineered materials continue to emerge and new inorganic materials enter the market, there is an increasing desire for more saturated colors, colors beyond those formulated for natural fibers [and] colors whose appearance displays greater hue intensity,” the company said.
The new shades display a depth intended for fabrics beyond traditional dyed cottons and “could not reproduce on cotton with the same degree of clarity or intensity.”