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Scaling any business is important, and nobody knows that better than the Tooth Fairy. She’s been a solo entrepreneur for ages, converting millions of children’s teeth into cash with nary an executive assistant.
But those days are over now, thanks to a marketing tactic that has finally taken her business from struggling LLC to publicly traded unicorn—according, at least, to a new ad from Mother London.
Setting aside the eternal question of why the Tooth Fairy seems so obsessed with collecting teeth and how she profits from it (imagine the pitch deck for that one), Mother instead looks at all her growth potential in this spot for Thinkbox, the industry advocacy group for U.K.