The Story of the Brilliant, Incendiary Trump Ad That Has Cannes Buzzing

Scholz & Friends on their gold Lion winner

CANNES, France—It’s one of the most memorable images of this Cannes Lions festival. A stack of Der Tagesspiegel newspapers, with a cover photo of Donald Trump repeated more than a dozen times, elongating his face and giving the illusion of a very, very big mouth.

@nudd Tim Nudd is a former creative editor of Adweek.