Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
A designer named Norm Cox, working for Xerox in the 1980s, created the small-but-mighty, three-line widget that would become ubiquitous on computer interfaces and mobile devices.
He called it a “road sign,” an “air vent” and a “container for contextual menu choices.” He never compared it to lunch.
But in the years since, those parallel, horizontal black lines found in the top corner of the screen have been dubbed “the hamburger button.”
Nerd lesson of the day complete.
Burger King Chile, aiming at geeks and beyond, has latched onto this icon as the centerpiece of its new promotion.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in