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There’s no time like Super Bowl Sunday to fall back into the warm, comforting embrace of a well-worn cultural touchstone.
The NFL did not disappoint on that front this year with its Big Game brand spot, which aired during the third quarter and starred those lovable losers, the New York Giants.
The campaign, created by agency of record Grey New York and titled “Touchdown Celebrations to Come,” offers a look behind the scenes at one of the 30 NFL squads that didn’t make the Super Bowl this year.
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