Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
Guinness has a legendary advertising history dating back to John Gilroy’s famous illustrations of the 1930s and ’40s, created via ad agency S.H. Benson, featuring the zoo keeper and his animals, including the famous pint-balancing toucan, enjoying the Irish stout.
The brand has also unleashed countless renowned TV spots, from the Rutger Hauer “Pure Genius” spots of the 1980s to “Noitulove,” the brilliantly playful human-history-in-reverse ad that won the Film Grand Prix at Cannes in 2006.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in