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Whenever we sit down with creative directors for our “Best Ads Ever” video series and ask about their favorite Super Bowl spot, we often—not surprisingly—hear “1984.” But a close second, eclipsing all other runners-up, is E*Trade “Monkey,” the spot from the 2000 Super Bowl that brilliantly lampooned the expense of advertising on the big game.
So many creatives are fans of the spot, which was made by Goodby Silverstein & Partners. In the video below, you can hear from some of them, as they discuss their affection for one of the great meta moments in Super Bowl history.
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