The Dutch Try a Big, Emotional Christmas Ad and Pick a Weighty Subject Indeed

JWT Amsterman takes on divorce for Plus Supermarkets


Ready for another holiday ad? Of course.

Plus Supermarkets in the Netherlands just released a spot from J. Walter Thompson Amsterdam that follows a child as she shuttles between her divorced parents in the days before Christmas.

Can we just say we love this trope of the Divorced Dad with the half-baked apartment, sadly switching the TV to sports when he catches his daughter watching family videos?

Meanwhile, Mom’s living in this brick house with her new hubby—a comfortable life, complete with a full-sized Christmas tree.

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