The Classic VW Beetle Is Already Cut Out in This Goodbye Campaign

DDB New Zealand crafted the homage to the Bug


Imagine the kind of legacy one would have to build in order for even its mere silhouette—ostensibly, the vaguest of likeness—to be instantly identifiable.

For example, Alfred Hitchcock and the original Charlie’s Angels lineup have two of the most famous profiles in pop culture. It’s not just about being distinctive, but possessing the longevity that comes with being a consumer favorite.

The Volkswagen Beetle can certainly boast both an 80-year reputation and an iconic look beloved by multiple generations.

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