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Next week, The Boss Baby hits theaters. The latest Dreamworks Animation release features Alec Baldwin voicing a briefcase-wielding, suit-and-tie-wearing baby who’s sent undercover to a family to try to foil the plans of Puppy Co., which is working to out-cute the baby industry.
To date, the marketing for the movie has focused on the inherent comedy of Baldwin’s voice coming out of a pint-sized body and the conflict between the baby and the older brother who discovers what’s really going on.
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