The American Cancer Society Gets Personal in Frank First Ads From The Richards Group

The campaign introduces the tagline "Attacking from every angle"

The American Cancer Society has launched its first brand campaign since 2015 with stark, earnest and personal ads aimed at differentiating the organization from other cancer charities.

@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.
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