The ’80s Are Back, and They’ve Got ‘Hungry Eyes’ for Your Streaming Options in This Gloriously Weird Ad

Australian service revives a classic look, and song

Comedian Shane Adamczak is the embodiment of '80s cool in streaming service Stan's new ad. Stan Australia
Headshot of David Griner

In the 1980s, you were lucky if you could afford a VHS player, much less more than a handful of movies to play on it. So it’s understandable that a visitor from those days of finite entertainment would be impressed with 2017’s wide array of options.

Streaming service Stan Australia brings that idea to life in an enjoyably retro way with a new ad set to the tune of Eric Carmen’s iconic Dirty Dancing track, “Hungry Eyes.” The spot stars Perth comedian Shane Adamczak as the embodiment of ’80s cool, complete with shimmering suit, feathered hair and Ray-Bans (worn, of course, at night).

The ad for Stan, a Netflix competitor preparing to roll out an upfront centered on new and original content, was created by independent Australian agency Richards Rose and directed by Tim Bullock with production by Scoundrel.

Richards Rose founder Adam Rose tells Australia’s AdNews that the spot is “a love story—one man’s longing for Stan’s irresistible lineup. Like a moth to a flame, he and his hungry eyes do whatever is necessary to take a closer look at any Stan infused screen.”

That’s great, but one word of advice to time travelers from the Reagan Era: Sliding under bathroom stalls is now considered pretty weird, and is definitely not good for your hair.

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@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."