The 5 Best Ads of Super Bowl LII

Tide was the runaway winner, and here's what else we liked

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Patriots vs. Eagles turned out to be another classic Super Bowl, with little separating the teams—and a Hail Mary at the end that could have sent it to OT. This was good news for advertisers, who could count on eyeballs throughout the game, and particularly for Tide, which aired four brilliant commercials across four quarters and easily won the night with the best campaign.

But because every ad can’t actually be a Tide ad, we had to look elsewhere for our favorite work.



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