The 19 Best Outdoor Ads of the Year, as Judged in Cannes

See the two Grand Prix and all the gold Lion winners

Deutsche Telekom and Saatchi & Saatchi London used color as a medium via an AR app that launched with British band Gorillaz.

We’ve looked at the year’s 15 best commercials, as judged in Cannes last week. Now, it’s time to look at the top winning Outdoor work. See below for the two Grand Prix winners and all the gold honorees. There is some traditional outdoor work, but most of it goes well beyond static billboards.

 

Grand Prix and Gold Lion winner

Twitter – What’s Happening (campaign)
Entrant: Twitter, San Francisco

 

Grand Prix and Gold Lion winner

State Street Global Advisors – Fearless Girl
Entrant: McCann New York

 

Gold Lion winners

Heinz – Steak, Burger, Fries
Entrant: David, Miami / Sterling Cooper Draper Pryce, New York

 

Aeromexico – Borders San Luis Rio Colorado, Borders Ciudad Juarez, Borders Rio Bravo (campaign)
Entrant: Ogilvy & Mather, Mexico City

 

Volkswagen Trucks – Grey Gate, White Gate (campaign)
Entrant: AlmapBBDO, São Paulo

 

Der Tagesspiegel – Trump
Entrant: Scholz & Friends, Berlin

 

Bijoux Indiscrets – Orgasm Sound Library
Entrant: Proximity Madrid

 

Nike – Unlimited Stadium
Entrant: BBH, Singapore

 

Tigo-Une – Payphone Bank
Entrant: Grey Colombia, Bogotá

 

Deutsche Telekom – Magenta Unleashed
Entrant: Saatchi & Saatchi, London

 

Pedigree – Dog Channel
Entrant: AlmapBBDO, São Paulo

 

Ikea Canada – Cook This Page
Entrant: Leo Burnett Toronto

 

ITC Savlon – Savlon Healthy Hands Chalk Sticks
Entrant: Ogilvy & Mather Mumbai

 

Tourism Ireland – Doors of Thrones
Entrant: Publicis London

 

Heineken – The Cliché
Entrant: Publicis Brasil, São Paulo

 

Boost Mobile – Boost Your Voice
Entrant: 180LA, Santa Monica

 

Tiger Beer – Air-Ink
Entrant: Marcel Sydney

 

Amnesty International – The Refugee Nation
Entrant: Ogilvy New York

 

Wrigley/Skittles – Give the Rainbow
Entrant: Mediacom, London / adam&eveDDB, London