The 19 Best Outdoor Ads of the Year, as Judged in Cannes

See the two Grand Prix and all the gold Lion winners

Deutsche Telekom and Saatchi & Saatchi London used color as a medium via an AR app that launched with British band Gorillaz.
Headshot of Tim Nudd

We’ve looked at the year’s 15 best commercials, as judged in Cannes last week. Now, it’s time to look at the top winning Outdoor work. See below for the two Grand Prix winners and all the gold honorees. There is some traditional outdoor work, but most of it goes well beyond static billboards.


Grand Prix and Gold Lion winner

Twitter – What’s Happening (campaign)
Entrant: Twitter, San Francisco


Grand Prix and Gold Lion winner

State Street Global Advisors – Fearless Girl
Entrant: McCann New York


Gold Lion winners

Heinz – Steak, Burger, Fries
Entrant: David, Miami / Sterling Cooper Draper Pryce, New York


Aeromexico – Borders San Luis Rio Colorado, Borders Ciudad Juarez, Borders Rio Bravo (campaign)
Entrant: Ogilvy & Mather, Mexico City


Volkswagen Trucks – Grey Gate, White Gate (campaign)
Entrant: AlmapBBDO, São Paulo


Der Tagesspiegel – Trump
Entrant: Scholz & Friends, Berlin


Bijoux Indiscrets – Orgasm Sound Library
Entrant: Proximity Madrid


Nike – Unlimited Stadium
Entrant: BBH, Singapore


Tigo-Une – Payphone Bank
Entrant: Grey Colombia, Bogotá


Deutsche Telekom – Magenta Unleashed
Entrant: Saatchi & Saatchi, London


Pedigree – Dog Channel
Entrant: AlmapBBDO, São Paulo


Ikea Canada – Cook This Page
Entrant: Leo Burnett Toronto


ITC Savlon – Savlon Healthy Hands Chalk Sticks
Entrant: Ogilvy & Mather Mumbai


Tourism Ireland – Doors of Thrones
Entrant: Publicis London


Heineken – The Cliché
Entrant: Publicis Brasil, São Paulo


Boost Mobile – Boost Your Voice
Entrant: 180LA, Santa Monica


Tiger Beer – Air-Ink
Entrant: Marcel Sydney


Amnesty International – The Refugee Nation
Entrant: Ogilvy New York


Wrigley/Skittles – Give the Rainbow
Entrant: Mediacom, London / adam&eveDDB, London

@nudd Tim Nudd is a former creative editor of Adweek.