Thanks to Mountain Dew, Fans Finally Have GIFs Worthy of Joel Embiid

The brand and TBWA\Chiat\Day want you to step up your tweets when he's on his game

The NBA is arguably the most social media friendly sports league, and that focus is beginning to seep into ads featuring NBA stars. While other leagues have tried to clamp down on copyrighted materials across social media, the NBA has generally opened content to the masses, with the result being vibrant digital communities like #NBATwitter and the NBA subreddit.