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When Nike’s “Dream Crazy” campaign centered on Colin Kaepernick first appeared at Cannes Lions in 2019, it took home Grand Prix honors in both Outdoor and Entertainment for Sport.
Now the brand and Wieden+Kennedy have picked up another shiny trophy as the campaign returned to compete in the Creative Effectiveness category, which honors results achieved after launch.
For its overarching campaign in which Kaepernick was one of several athletes illustrating how they move their sports forward, Nike today won the Grand Prix in Creative Effectiveness at Cannes.
Top honors: the Grand Prix winner
Wieden+Kennedy’s campaign for Nike featured faces ranged from the popular, like LeBron James and Serena Williams, to lesser-known competitors like wheelchair basketball player Megan Blunk.
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