Tennis Gets Quirky in USTA’s New Ads From the Director of Napoleon Dynamite

Jared Hess helms 'Tennis Makes You' campaign

Ever wonder what tennis can do for you? Well, for starters, it can make you smarter, stronger, happier, more attractive and pretty much invincible.

The United States Tennis Association doesn't skimp on the specifics of the sport's many benefits to its athletes in this new campaign from DDB New York, targeting millennials. And the messages are delivered in decidedly offbeat fashion, thanks to the inimitable style of director Jared Hess, who made Napoleon Dynamite.

Five short online spots communicate the benefits with quirky visuals and simple factoids—all crisp, clean and slightly off center. The theme is "Tennis Makes You," which works well as a stand-alone line and an introductory phrase.

Judging by the shrimp with the one giant arm, the only question is whether being stronger and being more attractive are mutually exclusive.

Credits below.


Client: United States Tennis Association

Campaign: "Tennis Makes You"

Agency: DDB, New York

Chief Creative Officer: Matt Eastwood

Executive Creative Director, Chief Digital Officer: Joe Cianciotto

Creative Director: Scott Cooney

Associate Creative Director: Carlos Wigle

Copywriters: Step Schultz, Bobby Finger

Art Director: Amanda Millwee

Head of Production: Ed Zazzera

Management Supervisor: Ginny Levine

Production Company: Community Films

Director: Jared Hess

Director of Photography: Mattias Troelstrup

Executive Producers: Lizzie Schwartz, Carl Swan

Producer: Lisa Shaw

Visual Effects: MPC (Bee spot only)

Editing House: Fluid

Editor: John Piccolo

Flame/VFX: Ross Vincent, Fluid

Producer: Laura Relovsky

Music: Stock

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