Disparaging New Jersey may be a highly engaging pastime, but a real estate developer in the strangely-tagged “Garden State” has made his anti-Jersey sentiments more public than most. William Juliano, of Mount Laurel created a billboard which says, “Welcome to New Jersey. A horrible place to do business.” Whether you agree with the guy or not, you have to applaud his media planning acumen. He put the ad on a billboard he just happens to own over the Delaware Memorial Bridge as people enter the state. (Sorry, despite a comprehensive Googling, we couldn’t find a picture of it.) What’s Juliano’s beef? That New Jersey is anit-business because officials at its Department of Environmental Protection won’t let him build a truck stop off the New Jersey Turnpike—they say the area where he wants to build is protected wetlands. We get Juliano’s point; until we heard about this story we thought building truck stops was the state’s entire raison d’etre! Ba-dum-bum! Gee, once you get into the spirit, this New Jersey bashing sure is fun. Coming soon on AdFreak, what we really think about Newark…
—Posted by Catharine P. Taylor
