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The back-to-school season brings a unique teen-pregnancy message to the young people of Milwaukee, where bus shelters have been outfitted with scratch-and-sniff diapers, beckoning passersby to have a whiff. The ads, created by Serve Marketing for the United Way, turn out not to smell of anything at all—which is a bit disappointing, given how far scratch-and-sniff technology has come in the past few years. (Though I suppose no one wants to create literally shitty advertising.)