Talking bees bumble about in Vodafone ads

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

I think we've all wondered what would happen if giant bees with Michael Caine accents roamed the streets in search of phone plans. Well, now we know, thanks to this fairly amusing U.K. Vodafone spot touting "Freebees" pay-as-you-go incentives. I kept expecting a T.A.R.D.I.S. to pop in—it is a call box, after all—but no such luck. Do these two need international calling so they can chat with their Spanish cousin the Nasonex bee? Maybe they'll shed their yellow jackets entirely and join Orkin's big ugly skinny-dippin' bugs for a pool party.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in