14 Eye-Catching Campaigns From Cannes’ Gallery of Standout Work

Presented with no award-winning hierarchy, the gallery provides visitors the ability to discover new creative work from around the world. This year, to make this work accessible to all, Cannes Lions launched a digital space where all winning and shortlisted work since 2001 can be viewed online.

Here the 14 most eye-catching campaigns we saw on display this year.

Block Out the Chaos

In amazing illustrative detail, JBL noise-canceling headphones appear in peaceful negative space, providing a buffer from surrounding chaos.

Brand: JBL; Entrant: CHEIL WORLDWIDE HONG KONG

Shapes

With the idea that any image can be found on Shutterstock, a mesmerizing scene of a road is created with multiple images collaged together.

Brand: SHUTTERSTOCK; Entrant: MERCADO MCCANN BUENOS AIRES

Switch Off

A telecommunications provider in Chile urges customers to put down their phones and enjoy life without distractions.

Brand: TELEFÓNICA; Entrant: PROLAM Y&R SANTIAGO

Peace You

This 2017 Posters for Peace winner embodies a bold message, turning hate into love with two instantly recognizable symbols.

Brand: IVANHOE CAMBRIDGE; Entrant: SID LEE MONTREAL

Jeep Borderless

GPS coordinates from politically charged borders show a landscape without limitations of freedom.

Brand: FIAT GROUP; Entrant: FCB CHICAGO

Shake

Heinz keeps it simple in this humorous OOH campaign.

Brand: KRAFT; Entrant: TAXI TORONTO

Kill One. Kill All.

This powerful print work from Freeland shows the impact wildlife trafficking has on future generations of endangered species.

Brand: FREELAND FOUNDATION; Entrant: OGILVY GROUP THAILAND BANGKOK

Lyric Opera

Lyric Opera of Chicago approaches opera in a contemporary fashion, illustrating that the centuries-old art form is timeless.

Brand: LYRIC OPERA OF CHICAGO; Entrant: OGILVY CHICAGO

Sorry

A bold campaign from AEFI Flowers shows women with flowers partially covering their wounds at the hands of abuse. A pivot from traditional sexist flower advertising in Spain, the message emphasizes that flowers are no apology for abuse, as abuse is unforgivable.

Brand: AEFI SPANISH ASSOCIATION OF FLORISTS; Entrant: Y&R MADRID

Warhead

With fears of a nuclear attack looming at the send of a tweet, Greenpeace warns that history may repeat itself in this visually captivating image.

Brand: GREENPEACE; Entrant: HJALTELIN STAHL COPENHAGEN

Adolf’s Online Strategy

Highlighting how dangerous social media can be in the wrong hands, nonprofit Gesicht Zeigen! shows Adolf Hitler proposing a right-wing social media plan.

Brand: GESICHT ZEIGEN! AN ASSOCIATION ENCOURAGING PEOPLE TO STAND AGAINST RACISM IN GER; Entrant: OGILVY GERMANY FRANKFURT

Peace Briefs

This product reveals its message of humanity when a cop forces a person of color to put their hands up or lay on the ground.

Brand: SATURDAY MORNING; Entrant: SATURDAY MORNING LOS ANGELES

I’m Touchin’ It

Minimalistic imagery shows that McDelivery is just a smartphone away.

Brand: ARCOS DORADOS COMERCIO DE ALIMENTOS LTDA; Entrant: MCDONALD'S SAO PAOLO

A Different Point of View

Dos Mirados comments on world leaders with clever juxtaposition of everyday objects.

Brand: DOS MIRADAS; Entrant: TBWA\ARGENTINA BUENOS AIRES