Taco Bell Makes Fun of 'Sadvertising' With a Not-So-Poignant Story of Not-So-Long-Lost Friends

Any reunion is better over a Quesarito

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We’ve seen a million tearjerker ads over the past few years, and so has Taco Bell. And the fast-food chain is not impressed.

Taco Bell Canada expertly parodies the so-called “sadvertising” genre with the amusing video below, in which two friends prepare for an emotional reunion after … well, OK, they haven’t seen each other in six days.

The piece, by agency Grip Limited, advertises the Quesarito, which, in a way, is also like two old friends coming together—in this case, the quesadilla and the burrito.

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