Swiss Village Posts Pictures of Its Facebook Fans Around Town

Obermutten, pop. 79, has 12,000 fans and counting

Here's a clever little tourism stunt: The tiny village of Obermutten in the Graubünden area of Switzerland has gotten itself a sizable online following—putting itself on the map for would-be visitors—through its pledge to print out every Facebook fan's profile picture and post it on the town's bulletin board. The campaign, by ad agency Jung von Matt, has been a big success—with the town of 79 people now boasting more than 12,000 Facebook fans. The bulletin board quickly overflowed, so the townspeople have been finding various barn sides to use for the excess. The case-study video below explains more. It claims that more than 60 million people worldwide have now heard of Obermutten. Traffic to the Graubünden tourism website is up 250 percent. And the campaign cost of 10,000 Swiss francs reportedly brought in earned media of some 2.4 million francs. The question, of course, is whether people will actually visit the place. With their faces peering out from the town's walls, in some ways they already have. Via PSFK.