THE AD: Google appeared in Super Bowl LX with a 60-second ad called “New Home” that shows off Gemini’s photo-generating capabilities as a mom tries to prepare her young son, Ben, for a big move. She pulls up photos of the new house before dropping in a picture from Google Photos of Ben’s current bedroom to help him visualize how his bed, toys, and even the dog’s bed will look in his new space. Then, they check out the backyard, where together they imagine the endless possibilities of what life might soon look like.
MY TAKE: Google played it safe with this one, sacrificing the opportunity to do something bigger, better, and more unexpected with the moment.
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