Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
These new ads by Allen & Gerristen for the Partnership for a Drug Free America strive to empower parents to get the information they need to discuss drug use with their kids. The vignettes show what moms won't need to do: visit dealers and hang out in crack dens. (Where are the dads, tossing back a few at the local bar?) Actually, it's a reasonable strategy, but the execution is so odd, it muddles the message.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in