Subaru Highlights the Joys, Anxieties and Lifelong Memories of Owning a Forester

Carmichael Lynch captures different stages of ownership in 3 vignettes

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Carmichael Lynch takes viewers on three very different rides in a series of short films touting Subaru’s 2019 Forester SUV. Directed with admirable verve by Smuggler’s Mark Molloy, these minute-long spots provide disparate glimpses into the lives of Forester owners.

The most ambitious entry features Twilight Zone-style imagery as parents imagine their teenagers in crashes that might have been prevented by the carmaker’s DriverFocus Distraction Mitigation System:

So, we’ve got dreamlike scenes of cars in distress—one’s apparently just driven off a bridge, while another flipped over in the street.



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