Streaking Baby Flaunts Pixelated Privates for Seventh Generation Diapers

The booty's in the back

Seventh Generation tips a hat to its hippy heritage with this new streaking-themed spot for its chemical-free diapers. Lest you get uppity about naked babies, don't worry. The trick of the spot, by ad agency Made, is that this cute little streaking tot—who, despite the pink shoes, is impressively androgynous—is actually wearing a Seventh Generation diaper. They just pixelated the privates to vaguely shock you. (You see, wearing Seventh Generation diapers is, toxins-wise, apparently like wearing nothing at all.) Add in some booty-shaking to booty-shaking music, and you get an winning result. Of course, really dedicated hippy moms go with cloth diapers, ditching disposables altogether. But surely there's a market niche in between the two extremes, for when you want to do a little good for the Earth. Do a little more by tweeting your story with #toxinfreegen, and Seventh Generation will donate $1 in your name to Women's Voices for the Earth.


Client: Seventh Generation

Agency: Made Movement

Chief Creative Officer/Partner: Dave Schiff

Chief Design Officer/Partner: John Kieselhorst

Chief Digital Officer/Partner: Scott Prindle

Chief Strategy Officer: Graham Furlong

Art Director: Stephanie Sullivan

Writers: Dan Ligon, David Satterfield

Consulting Head of Integrated Production: Chris Kyriakos

Junior Integrated Producer: Isaac Karsen

Business Affairs: Jennifer DeCastro

Senior Account Producer: Rachael Donaldson

Production Company: The Academy

Director: Austin Wilson

Executive Producers: Harry Calbom, Nate Barr

Line Producer: Craig Stevens

Director of Photography: Christian Hansen

Editorial Company: NO6, Santa Monica, Calif.

Editor: Kyle Whitmore

Executive Producer (Editorial Co): Crissy DeSimone

Producer: Leslie Tabor

Visual Effects Company: NO6, Santa Monica, Calif.

Lead Flame: Verdi Sevenhuysen

Executive Producer: Crissy DeSimone

Visual Effects Producer: Leslie Tabor

Telecine: Verdi Sevenhuysen

Music Company & City: Beacon Street Studios, Venice, CA

Composer/Lyricist: Andrew Feltenstein, John Nau

Audio Finishing: Lime Studios

Audio Engineer: Sam Casas