Stove Top Made Stretchy Thanksgiving Dinner Pants, and a Loony Ad for Them

Order now!

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Food marketers love, love, love, love making campy clothing lines. The latest to jump into apparel is Stove Top, the Kraft Heinz stuffing brand, which is rolling out just one item—the Thanksgiving pants you never knew you needed.

Has this ever happened to you? You gorge yourself at Thanksgiving to the point where your regular pants are uncomfortably tight. Rather than just unbutton them, or put on sweatpants, why not order a campy stuffing-themed pair of Stove Top pants, featuring a “non-patented stuffin’-stretch waistband” that can expand to twice its normal size?

That’s what the afflicted family in this parody infomercial suggests:



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in