The Story Behind ‘This Is Water,’ the Inspiring Video People Can’t Stop Watching

Glossary creates an amazing homage to David Foster Wallace

It’s been viewed a million times since last night alone and has single-handedly resurrected the voice of troubled literary genius David Foster Wallace, bringing his words to a global audience that might not even recognize his name. And it was all done without permission. “This Is Water,” a cinematic interpretation of Wallace’s bleak-yet-inspiring 2005 commencement address at Kenyon College, has quickly become one of the week’s most passed-around videos. It was created by The Glossary, a small video production shop in Los Angeles. We wanted to know the story behind the video, and the team that created it was kind enough to answer a few questions. Check out the video below and our Q&A with the creators after the jump.

@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."