Stoli Goes to Space, the Final Frontier of Drinking

Mixologist whips up cocktail in zero gravity

Because everything has to happen in space now, Stoli sent someone out to the edge of the Earth's atmosphere in a modified Boeing 727 to mix something called a Stoli Moonwalk in zero gravity. Apparently this whole thing is part of Stoli's project, which essentially crowdsources marketing ideas in the form of art, music and fashion. Something tells me the Stoli Moonwalk is going to be hard to top. Don't expect any endorsements from actual astronauts, though. Considering they often begin missions with unbearable nausea, they're probably not trying to drink on the job.

The Fans. The Brands. Social Good. The Future of Sports. Don't miss the upcoming Brandweek Sports Marketing Summit and Upfronts, a live virtual experience on Nov. 16-19. Early-bird passes available until Oct. 26. Register now David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.