Star of Cure insurance spots is a real tosser

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The guy in these commercials by Gate Worldwide for Cure, a nonprofit auto insurer, is such a tool. In the spot below, he gets pissy at a rival company’s customer-service rep because he doesn’t qualify for a discount without a college degree. “Is this being recorded?” he asks. “Good. Because you should hear how ridiculous you sound.” Hey, dropout—the chick on the other end of the line doesn’t make the rules. You’ll be manning the phone bank soon enough, unless you get back to Jerkwater Community College and finish that degree.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in