Squarespace's Latest Ad Shines a Spotlight on an Unamused Oscar the Grouch

His meteoric rise in the art world leaves him sulking more than ever

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Sesame Street’s Oscar the Grouch is perhaps best known for, well, living out of a garbage can and being the resident grump of the show’s cast of characters.

But thanks to Squarespace, the muppet now has a new claim to fame: art sensation. In the website builder’s latest ad, a Brooklynite stumbles upon Oscar’s heap of trash outside her doorstep and immediately proclaims it a work of art. She quickly creates a Squarespace website so he can show off what she believes are modern art installations, much to his chagrin.

“You

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in