Sprite knows teens can’t keep a secret

Enjoyable Sprite commercial here from Ogilvy in Buenos Aires in which teenagers stuff their bras and have threesomes and then get ratted out by their friends and family, all in good fun, of course. After all, this is just “things the way they are.” How better to appeal to teens than through their catty, gossipy side? Via ’boards.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in