Spotify Gets Into Pet Adoption After Learning Dogs Have Their Own Musical Tastes

Serviceplan helps launch 'Adoptify'

Tierschutzverein München e.V./Spotify

A recent study from the University of Glasgow suggested each individual dog has his or her own unique taste in music. This was music to Spotify’s ears, and the streaming service has now partnered with an animal shelter in Germany to match owners and adoptable pets based on their song choices.

@nudd Tim Nudd is a former creative editor of Adweek.